Utility Box

UTM Link Generator

Enter a destination URL and campaign details to generate a trackable UTM link for GA4, paid ads, newsletters, and social campaigns.

Create QR Code

Fields marked with * are required. Existing query parameters are preserved while UTM values are added or updated.

Usage Tips

Use the same UTM naming rules for every campaign

To compare traffic performance from ads, newsletters, and social posts accurately, it is best to keep source, medium, and campaign values consistent and written in lowercase English. Enter the original URL and campaign details to create a tracking link, then review the final URL and parameters before sharing it.

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What is UTM Link Generator?

The UTM Link Generator helps marketers build trackable campaign URLs for precise attribution in analytics tools like GA4.

How to Use

  1. 1Enter Website URL plus required Source/Medium/Campaign values.
  2. 2Optionally add Term and Content for deeper attribution.
  3. 3Review the generated UTM URL in real time.
  4. 4Copy the link or jump to QR Code Generator for offline campaign use.

Reference Knowledge

  • ●utm_source: traffic origin platform
  • ●utm_medium: marketing channel type
  • ●utm_campaign: campaign identifier
  • ●utm_term / utm_content: keyword and creative-level tracking

FAQ

Q.What are UTM parameters and why are they important?

A.

UTM (Urchin Tracking Module) parameters are simple text tags appended to a URL that allow analytics tools like Google Analytics (GA4) to track exactly where your website traffic is coming from. They provide crucial insights into which specific ads, emails, or social media posts are driving the most traffic and conversions.

Q.How do I use Source, Medium, and Campaign?

A.

These three fields are strictly required for accurate tracking: • Source: The specific platform sending the traffic (e.g., google, facebook, newsletter). • Medium: The marketing channel or type of traffic (e.g., cpc, email, social, organic). • Campaign: The specific promotion or strategic initiative (e.g., spring_sale, black_friday).

Q.What is the best way to share my generated UTM link?

A.

Simply copy the generated URL and paste it into your digital ad campaigns, social media posts, or email newsletters. If you need to track offline marketing efforts (like printed flyers or business cards), use our 'QR Code Generator' to convert your long UTM link into a scannable QR code instantly!

Q.Can UTM values contain non-English text?

A.

They can, but consistent naming rules such as lowercase English, hyphens, and underscores are usually easier to manage across analytics tools.